• Image of Nike Air Huarache White Pure Platinum

Originally released in 1991 and named after a Native American sandal, Nike’s Air Huarache model landed with the question ‘Have You Hugged Your Foot Today?’ relating to the beacon design element within; a neoprene and spandex sock contained within the upper. The sock literally ‘hugged’ your foot and coupled with Nike’s trademark air unit and the notorious thermoplastic heel strap, the Huarache was arguably unrivalled for comfort and the ’Huarache fit’ was born. With minimal branding, exoskeleton design and Phylon midsole, it was one of the purest performance footwear designs ever seen.